PROJECT OVERVIEW

Health & Safety Consultants Ltd is a company dedicated to the safety of staff in the workplace. They were the first fully qualified and independently certified health and safety company in Gibraltar.

Our task was to design a brand identity for them that would be memorable and which would set them apart as market leaders in a quickly developing sector.

THE SOLUTION

In the rapidly growing sector of health and safety, it was essential to design a corporate branding for Health & Safety Consultants Ltd that would instantly communicate their position as established leaders in the field.

We started by researching their competitors both inside and outside of Gibraltar and concluded that we should create a brand design that granted Health & Safety Consultants Ltd ownership of the whole sector rather than merely symbolising their company.

We wanted them to ‘own’ the image that means ‘health and safety’. There was no single symbol which represented health and safety. So, our solution, above, was to design one that brought to life all the elements from the language of safety manuals in one unique trademark.

This symbol was then used across every piece print and stationery we designed to create an image of official approval and legitimacy.