Through a Google study we have learned where customers are this holiday season with insights into the seasonal trends. Understanding this new type of consumer is key to being present in the moments that matter.

Mobile insights

Mobile makes it increasingly easier to explore new options wherever you are, mobile shoppers are open to new brands and retailers online regardless of what physical stores they prefer.

76%

of mobile shoppers have changed their mind about which retailer or brand to buy from after searching on Google.


Gone are the days of thumbing through catalogues or staring at window displays, shoppers are turning to their mobiles for inspiration and ideas on what to buy before they go into a store.

64%

of smartphone shoppers turn to mobile search for ideas about what to buy before heading into stores.


Searches for “unique” or “cool” gifts are growing, with more time spent reading product reviews than than looking for the best deal, consumers are focused on finding the best gifts, rather than the cheapest.

80%

rise in mobile searches related to “cool gifts”.


Many shoppers still use their mobiles find what they want before visiting a nearby store to make their purchase. Using their smartphones as a door-to-the-store for a seamless experience.

76%

of people who search for something nearby on their smartphone visit a related business within a day.

28%

of those searches result in a purchase.


Online conversion rates between November through mid-December increase. On mobile alone, conversion rates jump 30% on Black Friday and 50% on Cyber Monday when compared to November 1.

30%

increase in conversion rates on Black Friday.

50%

increase in conversion rates on Cyber Monday.


Adjusting marketing plans for the supershopper will position brands for a happy holiday season and a successful start to 2017.

Source: www.thinkwithgoogle.com