Through a Google study we have learned where customers are this holiday season with insights into the seasonal trends. Understanding this new type of consumer is key to being present in the moments that matter.
Mobile makes it increasingly easier to explore new options wherever you are, mobile shoppers are open to new brands and retailers online regardless of what physical stores they prefer.
Gone are the days of thumbing through catalogues or staring at window displays, shoppers are turning to their mobiles for inspiration and ideas on what to buy before they go into a store.
Searches for “unique” or “cool” gifts are growing, with more time spent reading product reviews than than looking for the best deal, consumers are focused on finding the best gifts, rather than the cheapest.
Many shoppers still use their mobiles find what they want before visiting a nearby store to make their purchase. Using their smartphones as a door-to-the-store for a seamless experience.
Online conversion rates between November through mid-December increase. On mobile alone, conversion rates jump 30% on Black Friday and 50% on Cyber Monday when compared to November 1.
Adjusting marketing plans for the supershopper will position brands for a happy holiday season and a successful start to 2017.