Data driven insight in fast paced sectors is the asset to facilitate the upper hand and the edge over your competitors. Few industries are faster or more ruthless than the fashion industry. A the drop of a hat, a whisper or a share a hot trend can stumble and stop.

At Google they have been analysing a how post runway trend can set in and grow.

Googles fashion report (Aug 2016) gives insight on how data can be used for immediate trends, shifts, growth patterns, rising stars and seasonal decliners.