Miura is a London-based graphic design agency specialising in innovative website design, corporate branding design, online advertising and direct marketing, as well as presentations, and design for print and sales promotions.
Every once in a while, there comes a brand and an online experience that changes your perceptions about a sector. Miura has helped the Symbian Foundation to do just that.
No more staid, corporate clichéd imagery.
No more straight lines.
No more sharp corners.
Instead, a human, hand-drawn animated world of opportunity, inviting a community to come together to consider, discuss, design, develop and create.
Symbian awarded the project to regenerate www.symbian.org to Miura because they provided the most comprehensive, imaginative and enthusiastic response to our request for proposals. As the individual accountable for the project within Symbian, I was impressed and continually reassured by Miura's meticulous and proactive project management, especially their awareness of and respect for deadlines. This, in conjunction with their skilled and flexible approach to design - perpetually looking to supplement that which was requested with quirky and unexpected touches but always ready to change and adapt any design to meet our requirements – made the project more a pleasure than a chore. I look forward to having the opportunity to work with Miura once again.
FREDDIE GJERSTEN, SYMBIAN HEAD OF PRODUCT MANAGEMENT
“Fantastic! With no additional promotion, we have maintained overall traffic levels, while halving the bounce rate and tripling the time users spend on the site.
Screenshots of the site are starting to appear alongside references to Symbian - which means people are finding the design striking.”
FREDDIE GJERSTEN, SYMBIAN HEAD OF PRODUCT MANAGEMENT
Download this presentation to learn more about our work on this project.
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Download presentation (13MB) |
- Click on the Search field (see our search mole pop-up) do a search. Watch him surface the data on the search results page.
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Download brief (44kb) |
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Download images (4MB) |
DOES IT INNOVATE?
Symbian online had to live up to its brand promise of openness, freedom and opportunity to create.
Miura’s development of the Symbian brand and online experience is without president within the mobile phone sector. Our work has laid down the foundations for an open Symbian presence to become, in time, a fully autonomous site, controlled and managed by users all around the world. We have helped Symbian to be truly open.
We have a devised a site which makes real Symbian’s vision to offer people a world where anything is possible, where liberty opens opportunities to create, and where allowing for change and creativity brings the future closer, faster than ever before.
The Symbian world has to be a vivid and vital place to visit. Because large scale participation is necessary for the site to succeed, we constructed an easy-to-access, fully open platform, defined to work with 150 mobile devices.
Visit the Symbian experience page
IS IT POWERFUL?
The site allows for open, ongoing conversations between the potential millions in the Symbian community.
It is a fully customisable site with full CMS capabilities.
In order to link the site to Symbian’s Salesforce CRM tool, we developed a completely new Drupal module.
The site has feeds from a series of community sites and video sites, giving users the chance to upload and link their development or user-base stories to Symbian.org.
The site is peppered with links which encourage the community to join in conversations.
Visit the conversations page
DOES IT ACHIEVE ITS OBJECTIVES?
From a brand perspective, Symbian is now positioned uniquely in a market that is overloaded with clichéd images and brands.
From an online perspective, the site powerfully expresses the unique idea that users, developers and members are all part of a Symbian community that is rooted in the open source technology ethos. It allows the client to completely manage their online presence and deliver the tools needed by the community.
Visit the devices page
Within a sector where the dominant expression of brands is through formulaic, corporate design and imagery, the Symbian site stands out with its engaging, humorous approach. We have enlivened dull and utilitarian elements of the site by injecting humour and warmth, for instance the rocket-shaped source code and the mole pop-up which leads you through a search.
Visit the features page
IS IT BEAUTIFUL?
The site is approachable, animated and human. Its beauty lies in the way it combines an engaging look which welcomes you in, with an efficiency that keeps you there. See for yourself:
www.symbian.org