Online brand platform - Think positive

Positive Solutions

Positive Solutions is a company that comprises of the largest network of Independent Financial Advisors in the UK.

Engagement to facilitate global growth:


Strategy

Innovation workshops
Proposition building
Social media strategy
Reputation strategy
Technology and platform feasibility studies
Digital brand strategy


Creative

Corporate identity
Design - Digital / Print


Design and build

Web / Mobile sites
UX/UI
Community platforms
Content management systems


Social engagement / Reputation management

SEO
Community and content curation
Content strategy

The Challenge:

With a working relationship already established through the design, build and roll-out of the partner sites, Positive Solutions approached us to deliver their .com site. The brief required that the .com site achieve multiple goals. It needed to attract potential clients, increase awareness of Positive Solutions and also attract IFA's to join Positive Solutions. To achieve this it was decided that the website should primarily be client focused. By attracting clients, Positive Solutions would in turn demonstrate their value to potential and also member IFA's. The website acts as a spring board for clients to connect with IFA's under the Positive Solutions umbrella. The "Find an Adviser" page allows a client to find an IFA tailored to their needs by completing an online form. This also benefits the Positive Solutions IFA's, who will gain more clients and contacts through this feature. The "Planing Tools" page which includes, financial calculators, financial planning guides and market reports, acts as a knowledge centre for clients to gather information about their financial needs. This adds credibility to the Positive Solutions brand, demonstrating their knowledge of the industry and their dedication to helping clients.

What's happening

A section of the website is dedicated solely to IFA's, offering information such as, reasons to join Positive Solutions, an online recruitment form and testimonials from other clients. On every page of the website the image panel features testimonials. For the client focused part of the website these testimonials are from Positive Solutions Clients and in the partner section, these come from Positive Solutions IFA's. Miura thoroughly enjoyed working with the Positive Solutions Marketing team on delivering a beautiful, functional and effective website.
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