HUMAN-LED CREATIVITY. AI-ENABLED INTELLIGENCE
Our Creative Intelligence Methodology (CIM) is an approach for building brands, experiences, and systems that thrive in an AI-driven world. It brings together human insight, strategic thinking, creative craft, and artificial intelligence, ensuring technology amplifies imagination rather than replacing it.
CIM helps organisations move from fragmented digital activity to intelligent, adaptive growth.
WHAT WE OFFER
Industry Leading Methodology
A proprietary methodology aligning human insight, creative thinking, and AI to solve complex business challenges.
Award Winning Strategy and Creativity
Recognised creative excellence delivering brands, experiences, and systems that drive real commercial and cultural impact.
AI Certified
Trainers
Accredited experts delivering practical, responsible AI training for leaders, teams, and organisations.
CREATIVE INTELLIGENCE METHODOLOGY
The Four Stages of CIM
Our Creative Intelligence Methodology has been created to help organisations:
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Safely accelerate to the pace of change
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Build brands that adapt, not just launch
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Use AI safely, strategically, and creatively
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Develop real capability, not dependency
Our methodology is not about tools. It’s about augmenting intelligence so that we can push creative, cultural, and operational boundaries.
01
Brand Intelligence
Clarity before creativity. Intelligence before execution.
Using deep insight, strategy, and creative thinking, supported by AI, we help organisations define who they are, where they’re going, and how they stay relevant in an AI-driven world.
Services
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Market insight supported by AI-assisted research and trend scanning
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Competitive intelligence mapping
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Brand strategy and positioning
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Naming
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Brand architecture
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Brand purpose and value proposition
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Board and leadership facilitation
02
Adaptive Design & Marketing
Design once. Scale intelligently.
We design AI-ready brands, products, and marketing systems that evolve. Combining behavioural insight, brand expertise, rapid prototyping, adaptive design and AI agents we create experiences that learn, improve, and perform over time.
Services
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Visual identity and brand systems
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User experience (UX) and service design
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Prototyping and concept validation
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Digital design (web, app, product)
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Conversion optimisation
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Content systems and campaigns
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Social media and performance creative
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Advertising and communications planning
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Video, motion and dynamic content
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Print and physical brand touchpoints
03
AI Enablement
From digital-first to AI-first. Safely. Strategically.
We help organisations embed AI where it matters most: without disruption, hype, or risk supporting them through behaviour change programs.
Our focus is on safeguarding the business while unlocking real value through intelligent workflows, systems, and tools.
Services
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AI readiness (guardrails, ethics, and risk mitigation and opportunity assessment)
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Data hygiene and readiness services
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Data integration and structuring
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AI-enabled workflow design
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Internal tools, copilots and automation for brand, marketing, or operations
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Generative AI use-case mapping
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Digital platform development (web/app)
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System integration and governance thinking
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Hosting, maintenance and optimisation
04
AI Fluency
Confidence, capability,
and cultural change.
We build AI capability across organisations through tailored, hands-on training.
Our approach demystifies Generative AI, unlocks creative thinking, and equips teams with practical skills they can use immediately.
Services
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AI literacy and fundamentals
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Behaviour change support
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Creative AI for brand, design and marketing
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Strategic AI for leadership
and decision-makers -
Practical tool training (role-specific)
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Team workshops and capability programmes, playbooks and internal guides
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Change support and adoption frameworks
We're good with numbers
25 Years
Leading creative services projects across sectors
£4Bn
The largest project budget we branded for real estate
30M
The average page views a month our client recieved
